Our company previously printed a batch of paper brochures. We handed out quite a few, but had no idea whether customers actually read them. Last month we tried a digital version instead — we made one and shared it in a WeChat group, and surprisingly it worked much better than print — several customers came to inquire about our products right after flipping through it
Creation Process
We used an online platform calledFLBOOK, which works right in your browser — no software installation needed
Upload the brochure's PDF file and the system automatically generates a page-flipping album. Or use a template: pick an industry-appropriate template from the template library and just replace the content. You can also design it yourself — the asset library offers plenty of fonts, voice recognition languages, AI background removal, AI copywriting, and more
Once it's done, the platform automatically generates a link and a QR code. You can share it directly in WeChat groups, and customers can flip through it as soon as they tap it. I even printed several copies of the QR code and stuck them on product packaging, so customers who receive the goods can scan and view the digital version too.
Actual results
After sending it out, several changes were quite noticeable:
1. The open rate from customers is much higher than when I used to send PDFs
2. Several customers came straight to ask about product details and pricing after flipping through it
3. Since putting the QR code on the packaging, people have been scanning their way in one after another
4. The content has been updated once, just republish it. The QR code hasn't changed, so no need to reprint.